The Matka Travel Fair, the largest travel event in Northern Europe, was held 16-19 January 2025 at Helsinki Expo and Convention Centre for the 37th time and the event was the place to make holiday travel decisions for this year. Professionals Day saw an increase in the number of foreign professional visitors and during the day there was lively networking and happy reunions.
This year, 850 companies from around 70 countries participated in Matka Travel Fair. 56 000 visitors including the professional visitors attended the events from 15 to 19 January 2025.
“Visitor numbers to Matka Travel Fair increased by 11 %, demonstrating people’s desire to make their travel planning an experience, discover destinations and meet professionals face-to-face. Year after year, Matka Travel Fair proves to be the most important meeting point for professopnals, the public and industry players. The event features the most attractive destinations and the most interesting operators, attracting visitors interested in travel and spending money on travel”, says Noora Haatainen, Business Manager of Matka Travel Fair.
The Suomi Travel representatives made a really fruitful visit to the Fair, meeting good old friends, partners and clients and establishing many new connections.
